Featuring Tamyra Gray as Juliet, Gus Carr as Romeo, and Mary J. Blige, this is a 10-minute promotional advertisement for the H&M clothing company. Released in September 2005, this commercial was shown online (H&M website) and during the trailers of certain theatrical films, and featured the new "&denim" selection. In this musical remake which features background music provided by Mary J. Blige, Romeo is gunned down in a drive-by shooting and Juliet sings over his body while he bleeds to death on the street. Due to complaints that the commercial glamorized gang violence and was H&M's attempt to use gun culture to sell their jeans to teenagers, H&M subsequently withdrew the ad from Canadian & U.S. markets and issued an apology.